FLO Kanpur was invited by ODOP (One District One Product) and the Directorate of Industries under the MSME Department to participate in a highly engaging workshop introducing the “YUUKKE E-commerce Platform.” This unique women-led initiative aims to empower grassroots entrepreneurs, artisans, and Self-Help Groups (SHGs) by providing them with a dedicated digital space, like an e-commerce platform, to showcase and sell their products and services online.
The sessions highlighted practical insights on the 4 Ps of Marketing, effective branding, and the step-by-step process of onboarding local entrepreneurs onto a digital marketplace. As a part of the digital skilling initiative, the workshop equipped participants with the essential knowledge to take their products from local to digital, expanding their market reach and boosting sales.
In alignment with its MSME and Digital Literacy verticals, FLO Kanpur also curated a special segment on Global Incubation, focusing on enabling women-led enterprises to scale up and tap into export opportunities. This additional session underlined the commitment to supporting local talent in accessing global markets through structured mentorship and platform partnerships.
A total of 15 FLO members and 2 FLO-adopted SHGs benefited from the workshop, who were willing to onboard on an e-commerce platform. It was heartening to witness the energy and enthusiasm among all participants, eager to learn and adapt to new avenues for business growth. This collaboration marks a meaningful step forward in FLO Kanpur’s commitment to driving economic inclusion and digital empowerment for women entrepreneurs at the grassroots level.