FLO Hyderabad announced the 5th Edition of its flagship fashion and lifestyle exhibition, StyleTatva, held through a press conference. The press conference was aligned with National Initiatives – MSME Assist Cell, Handlooms and Textiles, Startup Cell, Rural Skilling and Agripreneurship, Handicraft & Jewellery. Femina Miss India 2023 and top finalist at Miss World 2025 – Ms. Nandini Gupta joined the event as the Chief Guest.
CA Shubhraa Maheshwari, Ms. Ritu Shah, both Mentors, FLO StyleTatva and Past Chairpersons of FLO Hyderabad, Ms. G. Seetha Reddy, Convenor, and Ms. Ritu Agarwal, Ms. Puja Jain, both Co-convenors of FLO StyleTatva joined the press conference.
StyleTatva was officially powered by the Ministry of MSME, Government of India, reaffirming FLO Hyderabad’s commitment to empowering women entrepreneurs, weavers, and artisans through enterprise. Under this scheme, 60 stalls can get to Rs 54000 as reimbursement towards stall cost and an additional Rs. 25000 for incidentals.
Key highlights of the conference were – over 200 brands from across India, an initiative titled “Pavilion” spotlighted the revival of the Dokra craft from Adilabad, free stalls for weavers from Telangana, prison-based livelihood programs, and social sector artisans, and an MSME Registration Desk at the venue to assist entrepreneurs with Udyam registration and benefits awareness. A documentary was also premiered to showcase the revival of the Dokra craft
FLO Hyderabad’s initiative for the year 2025-2026 focuses on three core areas: creating awareness and showcasing, spotlighting the craft at all FLO events, collaborating with artisans to introduce innovative, modern designs, and promoting products through FLO StyleTatva.
The profits from the exhibition will directly support FLO Hyderabad’s year-long social impact initiatives, including its skill centre at Bhongir, digital skilling programs, vocational training for women, and the revival of Telangana’s ancient Dokra Craft, empowering artisans and marginalised communities through sustainable.