FLO Membership Drive & Engagement Initiative
Expanding Horizons, Building Stronger Networks
Objective
To strengthen the FLO community by expanding membership and fostering meaningful engagement through events, initiatives, and networking opportunities. This initiative ensures a vibrant, diverse, and supportive platform for women in business, entrepreneurship, and leadership. The membership drive and engagement initiative is built around the four big pillars: engage, educate, elevate, and empower.
Background & Need
The initiative was launched to broaden FLO’s reach, deepen engagement, and amplify its impact within the entrepreneurial and professional ecosystem. It focuses on enhancing engagement among more than 14K members, which include women entrepreneurs and professionals. Recognizing the evolving aspirations of women leaders, the initiative aimed to:
Promotes economic inclusion and self-reliance.
Onboard high-caliber individuals committed to leadership and advocacy.
Enhance collaboration and networking for collective business growth.
Provide mentorship and support for aspiring entrepreneurs and professionals.
Implementation Strategy
The drive was executed through a structured, multi-phase approach
Screening & Selection
Rigorous due diligence by a Screening Committee, ensuring alignment with FLO’s vision.
Targeted Outreach
Social media campaigns, direct engagement, and member referrals to reach diverse prospects.
Induction & Engagement
Structured onboarding, mentorship, and networking opportunities to strengthen long-term value.
Key Activities & Milestones
The drive was executed through a structured, multi-phase approach
- Formation of a dedicated Membership Committee.
- Launch of digital and social media campaigns for outreach.
- Engagement events and sectoral meetings across industries.
- Membership growth rised to 2,585 members in 2025, reflecting a 23.19% increase and greater sectoral diversity.
Challenges & Solutions
Quality amid growth
Maintained through rigorous screening.
Limited awareness
Addressed with enhanced digital visibility and partnerships.
Post-enrolment engagement
Structured onboarding and mentorship programs launched.
Future Roadmap
- Develop retention strategies to sustain engagement.
- Expand representation into niche and emerging sectors.
- Enhance global outreach through collaborations with international networks.
- Use data analytics to refine strategies.
- Launch exclusive mentorship and leadership programs for women entrepreneurs.
FLO Forward
Key Insights and Achievements of the Year
We’re proud of the collective achievements that FLO has made over the years in empowering women. Our monthly newsletters showcase the key accomplishments, impact, and initiatives we’ve delivered, as well as the growth of our vibrant community.
