FLO Marketing, Media & Branding Initiative
Amplifying Women’s Voices, Shaping Tomorrow’s Narratives
Objective
The objective of this initiative is simple yet significant:
- To amplify women’s voices.
- To reshape narratives around leadership.
- To ensure that stories of women leaders are not seen as exceptions but embraced as expectations.
Through strategic media engagement, impactful branding, marketing, and thoughtful storytelling, this initiative positions women leaders as role models across industries and public life. FLO hosts various workshops and training sessions for women entrepreneurs focused on marketing, media, and branding for their business growth.
Scope of Work
Narrative Building & Storytelling
- Highlighting journeys of women leaders across diverse fields — from law enforcement to aviation, media, fashion, and entrepreneurship.
- Showcasing resilience, collaboration, and innovation as defining qualities of women’s leadership.
Media & Digital Outreach
- Strengthening FLO’s visibility through print, digital, and social media campaigns.
- Leveraging storytelling formats — films, interviews, podcasts, and publications — to broaden reach and impact.
Brand Positioning
- Positioning FLO as the leading voice for women’s empowerment in India.
- Creating a consistent identity that reflects inclusivity, innovation, and leadership.
Collaborations & Partnerships
- Partnering with media houses, industry leaders, and influencers to expand the visibility of FLO initiatives.
- Curating platforms where women leaders inspire the next generation through dialogue and mentorship.
Celebrating Diversity in Leadership
- Promoting the idea that leadership is not about similarity, but about synergy.
- Recognizing women’s contributions across sectors, reinforcing that courage, resilience, and collaboration are the essence of impactful leadership.
FLO Forward
Key Insights and Achievements of the Year
We’re proud of the collective achievements that FLO has made over the years in empowering women. Our monthly newsletters showcase the key accomplishments, impact, and initiatives we’ve delivered, as well as the growth of our vibrant community.
