FLO Handloom, Textile & Handicrafts Initiative
Weaving Tradition with Business Opportunities
Objectives & Scope Of Work
India’s textile and handicrafts sector is a symbol of cultural pride, yet it faces serious challenges from fast fashion and mechanised alternatives. With over 60% of the 45 million artisans being women, their livelihoods—and India’s craft legacy—are at risk.
FLO’s initiative addresses this by:
- Supporting women artisans with skill-building and design innovation.
- Enhancing incomes through better market linkages.
- Promoting sustainable models rooted in tradition but geared for growth.
Strategic Focus Areas
Income Generation
Boosting earnings for women artisans through direct market access and sustainable business practices.
Scaling Impact
Expanding production and reach of traditional crafts.
Design Innovation
Merging contemporary aesthetics with heritage designs.
Technology Enablement
Improving quality and efficiency through digital tools.
Market & Brand Building
Positioning ‘Made in India’ crafts as premium, globally desirable products.
Programs
Several programs are hosted every year by FICCI FLO, such as FLO Bazaar, Anshukam, National Handloom Day celebration, and cultural exhibitions to empower women artisans and preserve India’s heritage.
By weaving together heritage, innovation, and opportunity, FLO aims to create a thriving, and future-ready ecosystem for India’s artisan communities.
FLO Forward
Key Insights and Achievements of the Year
We’re proud of the collective achievements that FLO has made over the years in empowering women. Our monthly newsletters showcase the key accomplishments, impact, and initiatives we’ve delivered, as well as the growth of our vibrant community.
