Fizz to Fortune: The Lahori Zeera Story

FLO Ludhiana, led by Chairperson Ms. Shweta Jindal, hosted an insightful session at Maharaja Regency, Ludhiana. The event featured a power talk by Mr. Saurabh Munjal, the founder of India’s fastest-growing desi beverage brand, Lahori Zeera.

The session, attended by 170 members, was a part of FLO Ludhiana’s continued commitment to promoting entrepreneurship and learning platforms for women. Through this power-packed conversation, Mr. Munjal shared his journey from launching a traditional beverage to building a nationally recognized FMCG brand. His story highlighted the potential of combining innovation, cultural identity, and entrepreneurial courage.

Mr. Saurabh Munjal, Co-Founded Lahori Zeera with the mission to revive India’s traditional flavors in a contemporary format. His journey served as a masterclass in identifying market gaps, taking calculated risks, and leveraging Indian heritage to build a relevant brand. The members were felicitated with certificates by Mr. Munjal in appreciation of their enthusiasm and innovation.