FLO Amritsar, under the leadership of Chairperson Ms. Mona Singh, hosted “FLO Bazaar – Circle of Care,” a vibrant exhibition that celebrated women’s entrepreneurship while contributing to a noble cause — the Punjab Flood Relief Fund.
The exhibition was inaugurated by FICCI FLO National President Ms. Poonam Sharma, along with FLO Amritsar Chairperson Ms. Mona Singh, in an auspicious ceremony that included the lighting of the ceremonial lamp and ribbon-cutting.
Among the distinguished guests were Member of Parliament, Mr. Gurjeet Singh Aujla and his wife Ms. Undaleeb Roy Aujla, Deputy Commissioner Ms. Sakshi Sawhney, Senior Deputy Mayor Ms. Priyanka Sharma, MLA Ms. Jeevan Jyot, Councillor Ms. Kriti Arora, SDM Mr. Mankanwal Singh Chahal, VOA President Ms. Indu Arora, Phulkari President Ms. Minakshi, and various other eminent personalities from across Punjab.
The event served as a powerful convergence of creativity, commerce, and compassion, bringing together women entrepreneurs, artisans, and community leaders from across North India. The FLO Bazaar showcased 60+ stalls, featuring an exquisite range of fashion apparel, jewellery, footwear, home décor, handcrafted products, wellness services, and lifestyle accessories.
Among the participating brands were Dharini, AR Creations, Shawl Store, Sonia Baderia, Ataara, The Couture by KJH, Luxxe Labels, The Attire Avenue, Boho Street by Rosy, Hermosa by Sheenam, With Love Khatt, Libaas, Mission Deep NGO, Agosh NGO, Brassique by Smiley, and more.
Notably, 10 stalls were allotted free of cost to NGOs, underlining FLO’s core value of inclusivity and social responsibility. Participants came from Amritsar, Delhi, Jammu, Jalandhar, and Ludhiana, turning the exhibition into a multi-state celebration of talent and enterprise.
In her address, Ms. Poonam Sharma commended FLO Amritsar for hosting an exhibition that combined entrepreneurship with empathy. She announced that 100% of the proceeds from FLO Bazaar would be dedicated to flood relief efforts in Punjab — helping rebuild homes, provide thermals and blankets to children, and support women’s self-help groups in affected areas.
Key Takeaways
- FLO Bazaar reflected the essence of women’s empowerment through enterprise and creativity.
- 10 NGO stalls were provided free of cost, including to Missiondeep and Aghosh, giving a platform to differently-abled and underprivileged children.
- Women trained under FLO’s Project Wings displayed their talents in mehndi, nail art, and homemade savouries, showcasing the success of FLO’s skilling programs.
- Artisans from traditional brass and handicraft clusters were also supported through complementary stalls to promote heritage revival.
- Cultural performances, including Giddha, Bhangra, and Gatkha by school girls, added colour and rhythm to the event, celebrating Punjab’s rich cultural heritage and community spirit.
- All proceeds from the event are dedicated to Punjab Flood Relief, ensuring direct impact in rehabilitation and community rebuilding.
- The event marked the debut of several first-time women entrepreneurs, strengthening FLO’s mission of fostering independence, confidence, and leadership.
- Extensive city branding through airport billboards, radio partnerships, newspaper features, and social media promotions ensured unmatched outreach and engagement.
- The thoughtful inclusion of NGOs and self-help groups made FLO Bazaar a truly inclusive event.
- Students from Missiondeep and Aghosh proudly exhibited their crafts and culinary skills, earning appreciation and recognition from visitors and dignitaries alike.
Impact & Outcome
The FLO Bazaar exhibition witnessed a footfall of over 5,000 visitors, with a festive atmosphere throughout. The event stood as a shining testament to the power of women’s leadership and collective compassion. It was more than a commercial showcase — it was a movement of care and community, where every purchase and every interaction contributed to rebuilding lives.
The FLO Amritsar team’s vision extended beyond business — it was about building confidence, nurturing livelihoods, and promoting a circular economy of empowerment. By blending purpose with passion, FICCI FLO Amritsar demonstrated how women entrepreneurs can be powerful agents of social change. The success of FLO Bazaar reinforced FLO’s vision — that when women lead with empathy, entire communities rise together.