FICCI FLO, led by the 42nd National President Ms. Poonam Sharma, signed a Memorandum of Understanding (MoU) with Niine Pvt. Ltd., represented by Mr. Atul Gupta, Lead CSR, on May 28, 2025. Niine Pvt. Ltd. is one of India’s leading menstrual hygiene brands, dedicated to collaboratively advancing menstrual health awareness and access to sanitary products across the country.
The signing ceremony was witnessed by Ms. Rashmi Sarita, Executive Director of FICCI FLO, and Ms. Varuna Anand, National Initiative Lead – Partnerships & Collaboration, and a GB member of FLO. This collaboration includes co-branded awareness initiatives such as workshops, educational drives, social media campaigns, and community outreach events at both the Chapter and National levels.
These activities aim to educate women and girls, promote hygienic practices, and reduce stigma around menstruation. All the activities will be co-branded by FICCI FLO and Niine Pvt Ltd. As per the MoU, Niine will donate 527 cases comprising 2,49,300 sanitary napkins to FICCI FLO, which will be distributed equitably across FLO Chapters.