FLO Ahmedabad, under the leadership of Chairperson Madhu Banthia, hosted a vibrant event, “FLO Bazaar” at Active Atrium, Venus Stratum. With 30+ designers participating, the bazaar was curated to bring together festive collections for the upcoming Navratri and Diwali seasons.
The event showcased not only FLO entrepreneurs from Ahmedabad but also welcomed designers from other cities, including Delhi and Ludhiana, creating a true inter-chapter collaboration. This Bazaar focused on celebrating womanhood, joy, and tradition.
Key Objectives
The main objectives of the bazaar were:
- To provide a strong platform for FLO women entrepreneurs and start-ups.
- To highlight festive collections— chaniyas, silver and brass jewellery, hampers, artefacts, and artworks.
- To support NGOs and weavers aligned with FLO’s vision.
Special Features
1.Exhibitors: FLO entrepreneurs across cities; participation from FLO’s Charter Chairperson Sonal Ambani, who exhibited her own collection. Also, the event featured other exhibitors, such as Aham Jewellery, Aura Home Decor, Honey I Made This, and The Silk Saga.
2.NGOs Supported:
- Dreams Foundation
- Aastha Foundation
3.Weavers: Traditional artisans and weavers from Kutch showcased their craft, strengthening FLO’s commitment to sustainability and handloom promotion.
4.Promotions: FLO committee members and the dedicated FLO Bazaar team organized a special photoshoot to promote the event. Striking hoardings were put up across Ahmedabad, ensuring city-wide visibility and creating a festive buzz leading up to the bazaar.
Initiatives Fulfilled
The FLO Ahmedabad Bazaar was not just an exhibition, but a National Project that brought together multiple focus areas of FLO. The initiatives touched through this event include:
- Textile, Handloom & Handicraft – Promotion of traditional crafts and support to weavers from Kutch.
- Startups – Providing a launch and growth platform for women-led ventures.
- MSMEs – Strengthening small and medium women entrepreneurs through market access.
- Marketing & Branding – City-wide promotional campaigns, including photoshoots and hoardings. Post-event media coverage on both print and electronic media was covered.
- Inter-Chapter Collaboration – Participation from FLO members and designers across cities like Delhi and Ludhiana.
- Communities – Supporting NGOs (Dreams Foundation and Aastha Foundation) and engaging grassroots craft communities.
- Member Integration – Active involvement of FLO members and committees in planning, execution, and promotions.
- Sustainability & Social Impact – Inclusion of NGOs, weavers, and artisans, ensuring livelihoods while aligning with FLO’s sustainability goals.
- Project Skills – Skilling women-led businesses in festive fashion, crafts, and lifestyle products linked to the upcoming wedding and festive season.
Impact
- Around 1,700–1,800 people visited the bazaar, making it one of the most successful FLO exhibitions to date.
- A grand success with exhibitors reporting excellent business and promising leads for future collaborations.
- Created a strong market presence for women-led startups and MSMEs.
- Enhanced visibility for NGOs and traditional weavers, aligning business with social impact.
- Reinforced FLO’s commitment to “by the women, for the women” entrepreneurship and empowerment model.
This event was a celebration of festive spirit, entrepreneurship, and women-led empowerment. With impactful promotions, enthusiastic participation, and remarkable outcomes, FLO Bazaar proved to be one of the most successful initiatives of the year.