FLO Coimbatore, under the leadership of Chairperson Aparna Sunku, hosted “From Brand To Bank,” a masterclass led by the brand consultant and 9x TEDx speaker, Dr. Sanjay Arora, at Hotel Residency Towers. It was a power-packed session hosted for FLO members to provide them with practical insights on building brands, creating value, and converting passion into profits. Day chair, Ms. Poonam Batna, curated the session and kept the speaker and attendees engaged.
The speaker provided useful advice to women entrepreneurs and professionals on building and growing their businesses. He guided participants in learning how to win the market and turn a brand into a profit engine. Dr. Arora emphasised creating a strong brand by focusing on forming the right perceptions around the products. It leads to repeat customers.
It was not just a regular masterclass; it was a 2-hour profit blueprint prepared by Mr. Arora to equip women with the required knowledge to grow their businesses. 80 women participated in this masterclass. FLO Coimbatore presented a FRIEND OF FLO momento to Dr Arora. This masterclass is a testament to FICCI FLO’s vision for empowering women by equipping them with knowledge and skills to become successful entrepreneurs and professionals.